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Rock N Reel's Journey

Rock N Reel Custom Lures began as a hobby and soon rocked Tony Sylvester's world as a bait builder.  Mr. Sylvester started at the very bottom and has climbed and scratched his way to the top providing quality performing baits.  Tony believes that you get what you put into a business and wants to remain as personal as possible. 

That's a Rock N Reel Custom Lures promise!


Bait Builder and Owner Tony Sylvester


Check Out Our New Business Cards

Rock N Reel has updated the business cards to include a picture of one of the baits and our website!

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